Making money from Google AdSense

One of the easiest ways to make money from a web site is using Google AdSense. Google AdSense involves allowing Google to place advertisements on your web site; every time someone clicks on one of Google’s advertisements you get paid. The clever part is that Google selects the advertisements so that they are relevant to your page.

Without trying too hard you should be able to set up a web site, get traffic of say 200 visitors per day, get two advert clicks per day, giving you about $1 per day.

The difficult bit is to improve on that.

The money you make from Google AdSense depends on:

• site traffic;
• the number of your visitors who click on an advert; and
• the amount that you are paid each time one of your visitors clicks on an advert.

Managing each of these topics will be covered in more detail in future posts but for now I will touch on the last topic.

The amount that you are paid each time one of your visitors clicks on an advert depends on the amount that Google’s advertising customers bid for the keywords relevant for that advert in Google’s Adwords programme. Therefore, the most profitable web sites will be those dedicated to a niche with high paying key words.

Traditionally, very high payouts have been available from legal and financial services adverts, but these are lower now and seem difficult to target. Reasonable payouts, which are straightforward to target, are available from travel related adverts. So why not think about setting up a web site on a travel related topic; I will explain the Adsense details in a future post.

Bookmark It

Hide Sites