I want it and I want it now!

I am quite a patient person but there are limits. Yesterday, I received a recommendation. The recommendation was for a free download of an information product from one of the “top” internet marketing gurus.

I had some time on my hands so I signed up on the website and waited for the download link to be emailed to me, and waited, and waited. Eventually, I gave up. The email arrived this morning, some 12 hours after signing up. I checked the email headers and the whole of the delay was at the sender’s end. Reading the product is no longer a priority for me, as my first impressions have not been good. He has probably lost me as a customer and any opportunity that I might recommend the product to you.

There are at least two lessons to be learnt from this.

First, if people sign up for something on your website and expect an email in response make sure that either you send them the email immediately or, alternatively, tell them when they should expect it.

And second, (I’m told and my experience backs this up) if you make someone happy they will tell at least four other people, but if you make them unhappy they will tell at least ten other people.

On this guru’s website, he claims to have many thousands of customers and makes hundreds of thousands of dollars with each new product launch. So why does he not spend a few dollars on his back office systems? Penny pinching in this area could cost him dearly. Don’t make the same mistakes.

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