Finding niches
When I started out in Internet Marketing I had great trouble finding niches. Everyone says get a good niche and market it, but how do you find a good niche?
The answer is to use the power of the internet to help you. Look at Amazon’s top sellers; there has to be a serious interest in a subject for a book on it to get onto the Amazon top 100 list. Look at magazines.com; if a publisher is prepared to produce a monthly glossy magazine then there is money to be made.
Having drawn up a shortlist of possible niches, choose some keywords relevant to each niche and use a good keyword research website, such as http://freekeywords.wordtracker.com, to find out how many searches are carried out each month. The keyword research website will also give you ideas for “sub-niches”, which you may find easier to target.
Initially, you are looking for a niche, or better a sub-niche, with at least several thousand searches each month. If the niche has more than 100,000 searches each month you may have problems targeting the niche sucessfully.
Then find the forums related to the niches still on your shortlist. If you can find an active forum with plenty of discussions and a good number of questions from new users, you may be on to a winner.
