Email deliverability
You will have heard the expression “The Money is in The List” numerous times. But how well is your list performing?
You go to great trouble to get people to sign up to your mailing list(s). Then you send them emails with the aim of getting them to purchase your products. Most internet marketers do not check how many of their emails are delivered, but this can be a big issue.
Some emails will bounce with a soft bounce (caused, for example, by the recipient’s email box being over quota or by a temporary network problem). Good email software will periodically resend such messages for up to 5 days.
Other messages will bounce with a hard bounce (caused, for example, by a non-existant email address). These should be rare if you adopted a double opt in sign up process.
The rest of the emails were delivered, right? WRONG!
Far too many email services (including Hotmail) seem to just drop emails that they, for reasons best known to themselves, do not like. No bounce message is sent and the recipient is not informed.
The best way to establish if there is a problem is to sign up for email accounts with any free email providers that form a significant part of your list. Then each time that you send out an email to your list, check that it is delivered to your accounts. Investigate any non-deliveries promptly because they are costing you money. Your autoresponder service should be able to help you.
Hey there! Your post was really helpful. I was just searching for this, and here it is. I am new to …..’s Internet Marketing but quite amazed find you people around him. Felt really good reading your post