One Time Offers
Most of you will probably have seen One Time Offers (OTOs).
You see such offers usually after you have signed up for a free product, for example an information product. Before you get to the information product download web page (or a web page saying that you have been sent an email with a link), you are directed to a web page offering you another product for sale.
They are called One Time Offers because the terms are usually such that you will not be able to get them again. For example, I am planning a OTO with my free ‘Get Started in Internet Marketing’ ebook. I am planning to offer a product related to the ebook at a huge discount to the normal price. The price will be even lower than the reader offer price, but the offer will be available only immediately after signing up for the ebook.
Setting up a OTO is not straightforward. If you do not use OTO software, subscribers to the ebook can return to the OTO web page later with relative ease and even share the web page address with others.
However, One Time Offers are an effective way to gain sales from people interested in your products at a time that they are in the mood to buy something. This last point is very important.
Now some internet marketers have decided that if a One Time Offer is such a good idea why not do it twice, or three times or even more.
A few weeks ago, I signed up for a free ebook. I was then presented with a OTO page which I declined. I was then presented with four further OTO pages before I just shut the website. I never did receive the ebook, nor did I confirm the mailing list subscription, so the internet marketer’s system failed him. I will never know what would have happened if I had purchased the first OTO; would I have been “released” or would it have got worse?
One Time Offers are a great tool, but like many other tools in internet marketing, they should not be abused.
