How to find keywords
If your marketing involves niches, and most forms of internet marketing do, once you have selected your niche you will need some keywords to base your various internet marketing resources around. Here is a great tip for selecting such keywords.
1. Decide on your niche, let’s say it is health insurance.
2. Go to Google and type in your main keyword in the search bar in quotes, in this case “health insurance”, and hit the Google search button.
3. Open the Google Adwords keyword tool in another browser window(http://adwords.google.com/select/KeywordToolExternal).
4. Go back to the Google search page, where you did your search, and copy the url in the address bar.
5. Go back to the Google Adwords tool, check/select “Website Content”, paste the URL that you copied from the address bar of the Google search page into the URL box on the Google adword tool page and click on “Get Keyword Ideas”.
6. You will see some coloured balls moving from side to side while the Adwords tool does its work, which usually takes about a minute. Then you will get your results: a great list of keywords for you to use, including information on search volumes and advertiser competition.
You can also use the Google Adwords tool to “analyze” your competitors’ pages.
I tried it but it doesn’t really work I got a page on cars and got keywords for kitchen equipment.
I haven’t even mentioned anything like that on my page.
Hi Blogmum,
I just did a Google search for “cars” and used that URL. Despite cars being rather general, it gave me a pretty good list. I suppose if you have a tradename that applies to cars and, for example, kitchen equipment then you might get odd results, but the system works for me.
Thanks for the feedback anyway.
Cheers, Clive