The Niche Marketing Black Book
If you are interested in niche marketing you should download “The Niche Marketing Black Book” produced by Noble Samurai, the producers of the ‘Market Samurai’ software. The book does not come up with any dramatic new methods or techniques but it does run through the basics of niche marketing, perhaps biased towards use of their own product. The chapter headings are:
1. Selling More Burgers?
2. The Story of Two Fishermen
3. The Telltale Signs of Profitable Markets
4. Where to Find Your Data
5. Case Studies
6. Top 40 Online Markets
7. Market Detail
8. Market #1 – Hotels
9. Market #2 – Travel
10. Market #3 – Flowers
11. Market #4 – Games
12. The Next Step
Well worth a read.
