The power of key words in domain names
Recently, I was asked by a customer to produce a website for one aspect of his business. Unusually, ranking high in Google Search was not a particularly high priority because most of his business is reasonably local and “word of mouth”. The main purpose of the site was to be a show case for people who had made contact already. Whether you agree with this approach or not is not important – it was what the customer wanted.
I did my usual research and to my surprise the .co.uk domain name that comprised the two major key words, unhyphenated, was available so we registered it. I then got on with the website and uploaded a proposed home page and an outline site.
A couple of days later I received a telephone call from my customer thanking me for all the hard work on “the Google stuff”. It turned out that with no SEO work on or off the website it was ranking in the middle of the front page of Google for the two key words, just because of the choice of domain name and some relevant content on the website home page.
