Apple iPad marketing lessons
You cannot possibly have missed the marketing hype that surrounded the launch of the Apple iPad recently. But have you thought any more about it?
The Apple iPad launch represents a significant achievement in marketing. If you can learn any lessons for your own business from the marketing surrounding the launch they could be quite valuable.
Why is all this significant? Well it’s not that the iPad tablet itself is a first. It’s not because of what it looks like – it’s not the first and will not be the last great looking piece of kit. It’s not because of what it does or how it does it – quite a few people want one even though they have no idea of what it is for! And it’s not because it is made by Apple!
It is because everyone is talking about it. It has even got good coverage on the front pages of national newspapers! If you can achieve all that you will become very rich indeed.
