Article marketing – an introduction

You may have heard the term “article marketing”.

Article marketing is a type of advertising in which businesses write short articles that they make available for distribution and publication by others. Each article contains a ’resource box’ that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

Article marketing has been around for years but Internet Marketing has taken it to a new level.

Internet article marketing uses online article directories, such as Ezine Articles. Internet Marketers write articles and submit them to the article directories. Anyone can then read the article and, if they wish, reproduce it on their own website. The authoring business benefits in two ways: first from the reproduced content; and second from the links contained in the article and its resource box.

The better online article directories are considered authority sites by search engines with the result that they receive a high volume of traffic much of which is passed on to popular articles.

I will explain how to use article marketing in a future post.

2 Comments

Adeline HumDecember 10th, 2010 at 2:25 pm

After spending almost 2 years researching, attending seminars, testing software and techniques, I jumped in and started my own online business.

I love the freedom and the challenges of working with an Internet business, and recommend it to anyone serious about improving their life… just don’t take 2 years to do it like I did.

2davidparkerDecember 22nd, 2010 at 11:55 am

i am also own online business! but strange only 2 years & you get a terrific success!
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